Marketing Manager

Cloud Peritus is a boutique consulting firm focused on transforming businesses through the power of Salesforce. Fueled by passionate, committed, and high-achieving practitioners we help our clients navigate roadblocks and achieve their business goals faster through our innovative and best-in-class solutions.

Location: Hyderabad. Hybrid work model.

More?

1. ‍Top 10 Most Promising Salesforce Service Providers for 2021 by the CIOReview‍
2. Culture‍
3. Beyond work‍
4. Fun and frolic‍
5. Our journey over the last 2 years
   

Purpose                                  

The Marketing Manager is responsible for leading and executing the company's marketing strategy to create a strong brand increase brand awareness, generate leads and impact sales.

Role and Responsibilities

• Creating content that is engaging, informative, and aligns with the company's brand across all the channels
• Manage, monitor and measure company's social media accounts effectiveness by tracking engagement, and analyzing performance
• Collaborate with other departments to create visual assets for campaigns and other marketing materials and to align marketing efforts with overall business goals
• Working closely with Sales team, execute marketing campaigns across various channels including email, social media, and digital advertising, generating Inbound and outbound Leads
• Establish a strong inbound lead generation engine that runs well-planned, synchronized campaigns leveraging multiple channels
• Develop and Define Lead generation objectives, goals, metrics, best practices, processes to drive successful customer acquisition and upsell opportunities
• Develop and manage the marketing budget and ensure that all marketing initiatives are cost-effective
• Build and collaborate with a highly talented pool of external partners and vendors that will help develop and execute marketing campaigns
• Set and Track KPI’s for the marketing organization
• Measure and report on the effectiveness of marketing initiatives and make data-driven decisions to optimize future campaigns
• Stay up to date with industry trends and best practices in order to implement new ideas and strategies
• Monitor and analyze market trends, competitor activity and share key insights with management

Experience and Expectations

• Master’s degree in marketing with an overall experience of 8 to 10 Years, in IT industry is preferred
• At least two years of experience in a similar role
• Strong verbal and written communication skills
• Should be able to think creatively and strategically to develop effective campaigns and marketing plans
• Strong analytical skills and the ability to measure and evaluate the success of marketing campaigns and to tailor the company's marketing efforts
• Important to have experience with digital marketing tools and platforms like Canva, Adobe Photoshop, and Illustrator to create and edit visual assets for marketing campaigns
• Knowing the basics of HTML and CSS will be an added advantage
• Strong attention to detail and the ability to multitask in a fast-paced environment
• SEO and SEM tools: Strong knowledge of search engine marketing (SEM), social media optimization (SMO), search engine optimization (SEO), and pay-per-click marketing (PPC)‍

Nice to have Skills

• Experience with analytics tools such as R, Python, Power Bi orTableau will be a added advantage